Can augmented reality in retail increase conversion to purchase?


  • I have my own online poster business and am interested in the topic of augmented reality. I would like to hear from other business owners who have implemented it on their website, is it really as effective as everyone says? Can it really increase product sales? And what platforms do you use for this?



  • I don't own my own online business, but my sister has her own online furniture store and she recently added an augmented reality feature to her website for customers to view products. She shared this with me and told me why she hadn't done it before. They did a before and after analysis of how much time a person spends on average on a purchase, and when they were able to see the product in 360 degrees and see it in their interior, people started making faster decisions about their purchase. She uses the Vizbl platform, you can see ar in retail examples on their website. In practice, you can check if this option suits you and test it for free how your posters will look in your space. If you still decide to do it and implement it, I'll wait for your feedback on whether it worked for you.


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